People everywhere are making choices more connected with their values.

We are simplifying our lives, buying less and living more because we know that the Earth provides enough to satisfy everyone’s need, but not everyone’s greed.

But there is one connected choice that sometimes gets overlooked. It’s one of the most far-reaching personal, practical and ethical choices you can make. With this choice we can help…

… feed ourselves and every hungry person on the planet.
… end deforestation — replenish the deep woods of the North and save our disappearing rainforests.
… revitalize our rural landscapes and save family farms.
… stop the number one polluter of water and the number one waster of water.
… return our oceans to thriving underwater worlds teeming with life and wonder.
… make cancer and heart disease a rarity instead of a common occurrence.
… stop the unnecessary suffering of billions and billions of animals.
… and return wild lands to their rightful owners.

This powerful choice can be done by everyone every day… by you… right now.

Vegan.

Every day you are invited to make choices. Live your values. Change the world.

It’s that simple.

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